In 2016 Malaysia Airlines began a partnership with  Liverpool FC. To bring Anfield a little closer to its fan base across Asia, Malaysia Airlines offered a once in a lifetime opportunity to be part of the Malaysia Airlines MH Global Team, with an all-expense paid trip to meet LFC Legends and play at Anfield.




Case Study

The month-long campaign was launched with a 90-second video calling for fans to submit a clip of why they are the biggest fan while showing off their football skills. To gain traction and viewership the campaign also utilized relevant social media influencers to spread the word.