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    BURGER KING
    Screen Shot 2018-09-18 at 1.47.11 PM.png

    Role: Creative Planner & Copywriter

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    The Brief

    D&AD

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    Create an advertising campaign that drives home the singleminded proposition: Because Fire is Better. Execute the “flame-grilling since 1954”message in a new, relevant way that makes younger, more cynical consumers want flame-grilled burgers, not fried. Get them to buy into, understand, and retain this message, and ultimately give Burger King another try.

    The Solution

    Bring the Fire

     

    Burger King has flame grilled since 1954, searing in the flavour.Beef + Fire = Magic. Still, the majority of 18 - 24 year olds don't know that the fast food franchise flame grill over fry. The campaign captures the cynical cohort, ensuring they know Burger King brings the fire. 

    Campaign Overview

    Fire Truck

    The central pillar of the campaign is the Burger King FireTruck, which acts as a catalyst for social interactions happening up to, during and after the activation.

    YouTube & Spotify
    YouTube Script
    untitled image
    Social Media
    Blackout
    Instagram Story
    Activation: Park
    Park
    Redeem a Burger
    Festival
    WORK