BSN PROJECT RM
Smoking is the main cause of preventable death in Malaysia. It causes immediate damage to your body but also impacts you financially. The young generation are immune to the horrors but driven by spending. No graphic, however gruesome, can insight fear. So our tactical approach was more material. A campaign with an aim: to scare them where it hurts. Their pockets.
My Role: Story-boarding, script writing and copy for inlay/ package design