The Campaign

Based on research that kids in cities are the most affected by Nature Deficit Disorder (NDD). This campaign aims to target both children between the ages of 8-14 and their parents. Similar to the huNT application, the campaign will bridge digital platforms to motivate the target audience to engage with the outdoors. To achieve this, the creative strategy will fully utilize social media, video streaming platforms, OOH and direct Mail interactively to allow maximum reach and achieve unique levels of engagement.

Media Plan