M&C Saatchi Malaysia Chinese New Year video for Malaysia Airlines
M&C Saatchi Malaysia released a video online for Malaysia Airlines for the Chinese New Year celebration. The video is a Truly Malaysian Greeting featuring non-Chinese Chinese speakers with a unique twist to the conventional festive videos.
Since it was first posted on the Malaysia Airlines Facebook page on 25 January, the response has been staggering with 8,100 Likes and 4,366 Shares in less than 24 hours. Comments have been encouraging, commending the airline for its very simple but poignant message which is a testimony to the richness of Malaysia.
The stars of the video are clearly the people, none of whom are professional actors but rather real people who are genuinely fluent in the different Chinese dialects including Mandarin, Cantonese and Hokkien.
Malaysia has always been proud of its diversity which is embodied in A Truly Malaysian Greeting, a reflection on how we embrace this difference whilst celebrating the various cultures and festivities of the country.