Jumping on the viral ‘which Disney Character are you’? train, I created a custom Instagram AR Filter game for the brand.
A great proactive brief, this format is a fun and sharable tool to inspire users to travel and look forward to their next getaway in 2020.
It's been used 38,000 times already and shared in Instagram Stories 3,250 times, generating 244,991 impressions and being embraced by everyone from cabin crew to travel influencers.
You can try out the new filter in the highlights on easyJet’s Instagram page or on their face filter tab.