Malaysia’s youth faced a financial crisis. Burdened with drum of debt and frustration. Harnessing this momentum, BSN turned it into power. Manifested through a simple yet powerful movement, a campaign toward a debt free lifestyle. Sparking fuel to fire provocative demonstrations, BSN gave power back to the people. Giving the youth a chance, by rejecting a lifestyle ruled by debt.

My Role: Creative brainstorming, strategy planning and social media planning.