Doing less is actually caring more

Education

 We create an interactive education series to debunk myths around hair care to show that doing less with Batiste is actually good for your hair. Keeping care top of mind and rooted in audience behaviours.

Stamp of Approval

We debunk traditional hair ads that focus only on a woman's face and hair. 

We ask our audience to interact with us and tap to reveal more of the women, showing how Batiste is the facilitator for these women doing more of what they love. 

More Me

We debunk traditional hair ads that focus only on a woman's face and hair. 

We ask our audience to interact with us and tap to reveal more of the women, showing how Batiste is the facilitator for these women doing more of what they love.