CADBURY’S JOY TRUCK
The most resented word in the human language. We all face it, we all hate it. Mention it and it incites anger, even rage.
The dreaded jam.
Kuala Lumpur’s traffic is a nightmare and we all sit in it every day.
Cadbury’s is the bringer of joy, so what if we put two and two together. Because if anything can make a jam enjoyable, it’s Cadbury’s.
My Role: Story boarding, casting and social media planning.