MUM'S LITTLE SECRET TO GOOD HEALTH
She’s there for you through thick and thin. Your rock in a hard place. One kiss and she turns your world the right way round.
Your number one doctor.
A bruise or a bump, she had a cure. Pimples, flu, fever she had it covered.
The best-kept secrets are mum’s little secrets.
My role: 1 of 3 copywriters on this project. I assisted with writing stories for the book in-lay, in-store activation planning and storyboarding.