“Kids Don’t Know The Difference”

EXECUTION BREIF:

 

  1. We provide information guide to show people how to reach out to women they suspect are being abuse.

  2. We record a series of radio scripts that compel Malaysians to pick up the phone and speak out against domestic violence that is happening within their own backyard.

CREATIVE EXECUTION:

Create a series of radio scripts that depict a few kids having an innocent conversation amongst them selves.

As the conversation comes to an end, we realize that the kids are speaking of violence that has happened within their homes, without realizing that it is wrong.

 

CREATIVE IDEA:

The signs of domestic violence are written on the wall; Domestic abuse is happening to friends, colleagues & family around us but many of us have chosen to turn a blind eye. It is time we speak out against such violence and lend our voice and strengths to the victims to domestic violence.

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