Day to day work for the MINI account consisted of planning the content calendar and crafting the copy. Below are a sample of posts, typically there were 2 a day relating to trends and topical events.
Take your mark. Then make it.
It’s not always about where you travel to, but who you travel with.
SIMPLICITY WITH SUBSTANCE.
MINI’s design has always focused on the essentials, with each key component being built to perfection.
MINI, the best from Britain since bangers and mash.
We travel not to escape life, but for life not to escape us.
It’s not about pushing limits. It’s about discovering them.
A little racer that made a big impact on the world.
Nothing but blue skies ahead. Tuesdays are always a breeze when driving a MINI 5 Door.
WEI STILL AWESOME.
The golden rule: whoever wins hearts wins it all! Congrats, Dato’ Lee Chong Wei! Thank you for bringing the nation together.
King of the classics, on and off-road.
Simplicity is the ultimate form of sophistication.
The evolution of a gentleman.
CELEBRATE OUR HERITAGE.
When we remember the past only then can we truly see how far we have come. Selamat Hari Merdeka!
Sometimes the best road is the one you pave.
A natural beauty since 1959.
“A girl should be two things: Classy & Fabulous.” - Coco Chanel
Happy International Women's Day from all of us at MINI!
There’s nothing like being part of a team that can go the distance.
“Start wide, expand further, and never look back.” - Arnold Schwarzenegger
YOU INSPIRE ME.
A dad is someone you always look up to, no matter how tall you grow. Happy Father’s Day!
Full speed ahead! How many MINIs can you count?
A classic piece of heritage, no matter where it goes.
Can you spot MINI taking on the traffic in India?
Celebrate the little things in life. Spend this Easter Sunday with someone you cherish.
DRIVEN BY DESIGN.
As fate would have it, Alec Issigonis managed to design a car that would eventually take the world by storm. Here’s one of the initial sketches of the first Mini, done on a napkin!
The Five C's
No Left Turn